Week 3 EOC : My Demographics

My Demographics are as follows:

I am a Millennial (or Generation Y). What this is said to mean is that they have a massive amount of combined spending power, and grew up in the fluency and comforts of digital technology. The Millennials were the first generation of individuals who grew/grow up in a world filled with computers, tablets, mobile phones, satellite TV, iPods (and other handheld music devices), and social networking. Currently the millennials tend to be the highest targeted marketed audience.
On top of this the generation is in the center of the non-traditional family time of life. The majority of these households are more and more commonly non-traditional households which vary from living situation to living situation. The majority of the households have both parents working full time and the generation is built on easy access to everything including ordering groceries online and having them delivered to your door while you work. The other parts of the population involves telecommuting and working from home through your computers and internet connectivity. This changes the way that even city and housing markets are affected because you no longer necessarily need to live in an area to work in an area. This generation of individuals also includes the highest educated rates of all time, and has increased diversity throughout the country.

 The increased diversity involves an adaptive marketing strategy that encompasses marketing to different cultures and generations within that culture as well as the main-stream marketing techniques. “The U.S. population is about 65 percent white, with Hispanics at 15 percent and African Americans at a little less than 13 percent. The U.S. Asian American population now totals about 4.5 percent of the population, with the remaining 2.5 percent made up of American Indian, Eskimo, Aleut, or people of two or more races.” (Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 2010. VitalBook file). The increased diversity in the market isn’t entirely racial either. There are a ton of new marketing campaigns to include exclusive lesbian, gay, bisexual, and transgender targeted advertisements by a large scale of varying companies.

As for how my demographic fits with me personally – it matches pretty well with a few flaws here and there. I did grow up with computers in the household and school, but I didn’t actually have them in school or in the home until I was in my teenage years. I did learn the content quickly because it was required not because it was an everyday occurrence but because it had become common practice for all my friends. I myself didn’t have time and didn’t use technology outside of a mobile phone until I was in college. I only used a cellphone because in order to help my parents support me and my siblings I had to maintain a full-time job in hours outside of school or starve. That is the main factor that doesn’t agree with my family compared to others. We didn’t have money growing up, and my parents frequently couldn’t make all the bills and therefore as soon as I turned 16 in order to help feed my siblings I had 3 jobs, worked 40-50 hours a week and went to high school full time. I never had spending money, and didn’t have time to go out with friends much.