EOC - Business Mission Statement

Fireybird Fajitas is in business to light up your life with delicious meats, cheeses, and more. We want you to have a great long-lasting experience that lights up your life and leaves you fired up for whatever your day will bring.

Our business culture is based on proper customer service, and implementation of word of mouth advertisement to maximize our impact on a saturated market of food related businesses.  We can achieve this by using premium products from reliable suppliers.  The superior meats and cheeses will set us apart from the competition.  “Suppliers form an important link in the company’s overall customer value delivery system. They provide the resources needed by the company to produce its goods and services. Supplier problems can seriously affect marketing. Marketing managers must watch supply availability and costs. Supply shortages or delays, labor strikes, and other events can cost sales in the short run and damage customer satisfaction in the long run. Rising supply costs may force price increases that can harm the company’s sales volume. Most marketers today treat their suppliers as partners in creating and delivering customer value. For example, Toyota knows the importance of building close relationships with its suppliers. In fact, it even includes the phrase “achieve supplier satisfaction” in its mission statement.” (Marketing an Introduction, Armstrong/Kolter, 68)  Our other major advantage is in customer service.  With our superior customer server our word of mouth advertising campaign will yield positive result and an advantage in an already saturated market.  Online line tolls such as Facebook and Twitter will allow us to further our advertising credo of superior customer service and quality product.   “Thus, companies must design effective marketing information systems that give managers the right information, in the right form, at the right time and help them to use this information to create customer value and stronger customer relationships.” (Marketing an Introduction, Armstrong/Kolter, 102)