Week 9 EOC - Three Great Mission Statements

1.) Mission Statement: Humberto Bautista


a. Our mission at Ataco is to create a memorable moment through food and music. By providing excellent service, customers and employees will feel at home in hopes to build a community. Talent is encourage to fill the community with creativity.


b. I believe this is a good mission statement because it follows the books guidelines for good mission statements in the following manner –


i. “An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing an Introduction, Armstrong/Kotler, 39)






2.) Mission Statement: Lori Jennifer Amaya


a. Queso-Dilla’s mission statement is, “Making the cheesiest quesadilla’s and serving it with a bright cheesy smile.” We want our mission to be clear to our customers, and for them to know that we are fun and friendly.


b. I believe that this is a very simple and to the point mission statement which says exactly what the company is striving to do and they say it in a simple and well thought out manner. The statement is supported by the book through the quote below --


i. “Mission Statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” (Marketing an Introduction, Armstrong/Kotler, 42)






3.) Mission Statement: Latora Anderson


a. To our consumers... Our mission is to bring better food and unforgettable experiences through superior customer service, "that will leave your stomach and wallet satisfied".


b. I believe this is a good example of a mission statement because it has the features you’re looking for with a unique aspect on their goal to save you money even when businesses are set out to make a profit for themselves. The quote below supports my reasoning --


i. “[A] company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create.” (Marketing an Introduction, Armstrong/Kotler, 41)