Week 7 EOC - The Pitch

Fireybird Fajitas

My business idea is for a food-truck that visits various places in the Summerlin area near my home. I plan to provide fajitas to customers with some other cuisine choices added in to help add a little bit of a mix for people to come back for their classic favorites and a bit of variety. I want to create an experience for customers that gets them good quality food for a decent price and helps them escape their busy world for just a bit to enjoy lunch on any given day. I will offer foods friendly to the whole family, and will aim to provide fast service and fresh food to every customer. I will have as much variety for customers that like a bunch of different food toppings to very basic items that even the pickiest eaters will enjoy. I also want to provide a filling meal for a decent price to people in need. I got the name of the company from the great taste of meat over a fired up grill. Something about that way of cooking meat itself especially with the right seasoning and sides is something I grew up loving. Some more reasons I chose the name of the company was because of the fact that a food-truck can practically go anywhere, it has the freedom that I associate with birds for instance and other creatures that can travel the world on wings because of their mobility. I also think that this is a decent business idea for a food-truck campaign because of the fact that the food itself is common enough that it should be easy to purchase as wholesale for very decent prices, and with the right flavors, atmosphere and seasoning, you can make the companies food unique itself giving the customers something valuable in things they see on any other day. 

Two businesses have personified customer service and transformation of a company to include brand recognition; Zappos and Xerox. “Zappos has been steadfast in its focus on customer service even as it’s grown. ‘They’ve focused on customer service and haven’t allowed themselves to be distracted by other things,’ says an online retailing expert. In a down economy, retailers especially should be focusing on customer service. But as Hsieh points out, it’s often the first thing to go. ‘The payoff for great customer service might be a year or two down the line. And the payoff for having a great company culture might be three or four years down the line.’” (Marketing an Introduction, Armstrong/Kolter, 4)  “Now that Xerox has transformed its business, it’s setting out to transform its image as well. Befitting its new identity, Xerox now has a new brand logo.” (Marketing an Introduction, Armstrong/Kotler, 66)  By concentrating on building their brand both of these company carved out a niche for themselves in their respective markets.  Customer service and brand recognition are great ways for businesses to get noticed and set themselves apart in an otherwise saturated market.